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Skills
Experience
Digital Marketing & E-Commerce Specialist
Althelim Holding Company (contracted through PNGIT)
2018-01 -
Managed digital marketing, e‑commerce and web operations for Althelim Holding’s subsidiaries spanning training, engineering, consulting and testing sectors. Built three corporate WordPress sites and reduced average page load time from 7 s to 3 s through image compression and code optimisation. Increased Google Business Profile calls from ~150 to ~300 per month via Local SEO. Planned and executed roughly six paid‑media campaigns monthly across Google, Meta, Snapchat and TikTok, continuously adjusting budgets for competitive intensity. Designed marketing collateral, integrated sites with Google Analytics, Search Console and Tag Manager, and applied AI tools (ChatGPT, Gemini) to accelerate content creation.
Freelance Digital Marketing & E-Commerce Specialist
Independent / Multiple Clients
2022-02 - 2023-12
Delivered e‑commerce growth for multiple clients, achieving revenue lifts up to 20× within 3‑5 months by tailoring ad spend and channel mix. Developed and launched eight WooCommerce stores and optimised 13+ existing WordPress/WooCommerce sites. Secured a #1 Google ranking for a competitive short‑tail keyword in the oud & perfume niche within three months. Managed end‑to‑end digital advertising campaigns on Google Ads, Meta Ads, Snapchat Ads and TikTok Ads, integrating each site with analytics, payment gateways and shipping solutions.
Graphic Designer & Computer / AutoCAD Instructor
Petroleum and Natural Gas Institute of Technology and Training (PNGIT) — Althelim Holding Company
2016-10 - 2018-05
Designed advertising materials, promotional campaigns and printed assets for institute programmes, enhancing brand visibility. Delivered computer training courses and instructed AutoCAD technical drawing, supporting the development of engineering staff. Collaborated with marketing teams to produce visual content aligned with corporate messaging.
Languages
Arabic
fluent
English
fluent
Last updated: 1 month ago