Country Sales Manager – Hospitality Equipment (Ireland)

About the role

The Company is a leading manufacturer of hospitality equipment seeking a dynamic Country Sales Manager to lead its national sales effort across all 32 counties of Ireland. You will own the sales strategy, drive revenue growth and build strong relationships with key accounts and distribution partners.

Key responsibilities

• Develop and implement a national sales strategy to meet revenue and margin targets.
• Lead, coach and motivate the sales team to exceed performance objectives.
• Identify and secure new business opportunities in hospitality, QSR, catering and institutional sectors.
• Strengthen relationships with key accounts, distributors and industry partners.
• Analyse market trends, competitor activity and pricing strategies.
• Prepare and manage annual sales budgets and forecasts.
• Collaborate with marketing, operations and product teams to drive growth initiatives.
• Represent the business at industry events and trade exhibitions.

Required profile

• Proven experience in a regional sales role within hospitality or foodservice.
• Strong network across end‑users and distributors in hospitality, QSR, Horeca and foodservice sectors.
• Track record of delivering revenue growth and managing national accounts.
• Excellent leadership, negotiation and relationship‑building skills.
• Commercially astute with strong analytical capability.
• Willingness to travel nationally as required.

Required skills

What we offer

• Competitive salary of £55,000 per year plus benefits.
• Opportunity to lead a national sales function in a fast‑growing business.
• Career progression and development opportunities.