Creative Strategist – Performance‑Driven Paid Media

About the role

We are seeking a senior Creative Strategist to lead performance‑driven creative work for paid acquisition campaigns. This part‑time freelance role is fully remote and focuses on building high‑converting creative strategies that boost customer acquisition and revenue across digital channels.

Key responsibilities

• Own and lead creative strategy for paid acquisition, especially on Meta platforms.
• Develop hooks, messaging angles, ad concepts and frameworks that maximise conversions.
• Analyse performance metrics (CTR, CPA, CVR, ROAS) to identify winning strategies.
• Build and manage structured creative testing roadmaps for continuous optimisation.
• Collaborate with copywriters, designers, editors and media buyers to produce high‑performing ad creatives.
• Evaluate campaign results, extract actionable insights and scale top‑performing creative approaches.
• Experiment with new concepts, messaging strategies and testing methodologies.

Required profile

• Senior‑level experience in performance creative strategy, direct‑response marketing or conversion‑focused copywriting.
• Strong background in paid media environments, particularly Meta advertising; experience with TikTok or YouTube is a plus.
• Proven track record creating high‑converting ad creatives for DTC/B2C brands.
• Deep understanding of direct‑response psychology and consumer behaviour.
• Ability to work independently in a fast‑paced remote setting, with strong accountability.
• Excellent written and verbal English communication skills.
• Availability to work within European (GMT) working hours.

Required skills

• Meta advertising platforms
• TikTok advertising platforms
• YouTube advertising platforms

What we offer

• Competitive compensation aligned with senior‑level expertise.
• Fully remote freelance setup with flexibility and autonomy.
• Opportunity to contribute to high‑impact, revenue‑driving campaigns.