Digital Marketing Specialist

About the role

We are seeking a Digital Marketing Specialist to join a fast‑growing international B2B technology company. The role focuses on paid search across Google Ads and Microsoft Advertising while supporting broader demand‑generation initiatives such as LinkedIn advertising, organic social, email automation, and account‑based marketing.

Key responsibilities

• Plan, build, and optimise paid search campaigns (search, display, demand generation) across multiple markets.
• Manage campaign setup, budgets, bidding strategies, and performance tracking.
• Conduct keyword research and competitor analysis to shape targeting.
• Create, test, and refine ad copy; collaborate with landing‑page teams to improve lead conversion.
• Monitor spend, ensure budget pacing, and execute A/B tests on copy, targeting, bidding, and landing pages.
• Analyse performance using advertising platforms, marketing automation tools, and analytics dashboards; deliver insights to stakeholders.
• Support LinkedIn paid campaigns, organic social publishing, email marketing via HubSpot or similar, and ABM initiatives.

Required profile

• Hands‑on experience managing Google Ads and Microsoft Advertising campaigns.
• Proven ability to drive lead generation and optimise cost‑per‑lead in a B2B environment.
• Strong analytical mindset with experience interpreting campaign data and making data‑driven recommendations.

Required skills

• Google Ads
• Microsoft Advertising
• LinkedIn Ads
• HubSpot (or comparable marketing automation platform)
• ABM platforms
• Analytics dashboards