Brand Activation Manager (Ireland)

About the role

As the Brand Activation Manager for Miele in Ireland, you will bring the company’s “Immer Besser” promise to life across all consumer touchpoints. Working closely with retail partners, internal teams and global centres of excellence, you will translate strategic direction into compelling, market‑focused actions that drive growth and deepen customer engagement.

Key responsibilities

• Convert central category and channel strategies into high‑impact local plans that meet revenue and margin targets.
• Design and execute brand campaigns across digital, retail and social channels, delivering engaging online and offline activations.
• Lead targeted CRM initiatives to boost loyalty, increase repeat purchases and strengthen customer relationships.
• Plan and deliver standout events, cooking experiences, promotions and training programmes that accelerate category growth.
• Coordinate product launches, campaigns and range updates with retail partners, ensuring timely and clear communication.
• Adapt and optimise market‑facing content such as websites, brochures, learning tools and point‑of‑sale materials to ensure a consistent, customer‑centric experience.

Required profile

• Proven experience in brand activation, marketing or category management within a consumer‑focused business.
• Full driving licence and willingness to travel to trade partners and stores.
• Strong understanding of Irish consumer behaviour and local market dynamics, with the ability to turn insights into action.
• Commercially minded with a track record of delivering strategy, planning and measurable performance.
• Excellent relationship‑building skills, capable of influencing stakeholders across functions.
• Proactive, adaptable and results‑driven, with a talent for simplifying complexity and spotting growth opportunities.

Required skills

• Experience with CRM platforms and digital marketing tools.
• Ability to create and manage multi‑channel activation programmes.
• Strong analytical skills to assess campaign performance.

What we offer

• Salary up to €55,000 per year plus a performance bonus of up to two months’ salary.
• Company car for business travel.
• Generous discounts on Miele products.
• Additional rewards, recognition programmes and a competitive benefits package.