Content Strategist

About the role

Sarmad, a Saudi fintech group, is looking for a Content Strategist to shape and deliver compelling B2B content for its brands Sarmad and Thamar. You will create clear, credible messaging across LinkedIn, website pages, thought‑leadership pieces, sales collateral, case studies, white papers and campaign assets.

Key responsibilities

• Build and manage the overall content plan for Sarmad and Thamar.
• Write LinkedIn posts, website copy, articles, case studies, sales collateral and thought‑leadership content.
• Translate product, market and leadership insights into clear, audience‑focused content.
• Support product launches, announcements, PR initiatives and campaign communications.
• Collaborate closely with product marketing, design, sales, product and leadership teams.
• Maintain a consistent tone of voice across all brand touchpoints.

Required profile

• 5+ years of experience in B2B content strategy, preferably within fintech, financial services, investment technology or banking.
• Proven ability to write for senior B2B audiences and simplify complex products.
• Strong editing and content‑planning skills.
• Portfolio or writing samples demonstrating relevant experience.
• Applications lacking relevant B2B technology, fintech, banking or investment experience will not be considered.

Required skills