CRM, Loyalty & Lifecycle Marketing Manager

About the role

Xero Shoes is seeking a CRM, Loyalty & Lifecycle Marketing Manager to lead its eCommerce retention ecosystem. The role combines strategic roadmap development with hands‑on execution of email, SMS and loyalty initiatives to deepen customer relationships and boost lifetime value.

Key responsibilities

• Own the strategy, execution, and performance of the entire CRM ecosystem, including promotional campaigns, automated flows, triggered communications, SMS, segmentation, personalization, and loyalty.
• Develop and maintain a comprehensive CRM roadmap aligned with business priorities and customer needs.
• Design and implement customer journeys across acquisition, onboarding, engagement, repeat purchase, loyalty, reactivation, and win‑back.
• Plan, build, test, deploy, and optimise email campaigns in Klaviyo and SMS campaigns in Attentive.
• Manage the campaign calendar, audience segmentation, creative briefing, quality assurance, deployment, and reporting.
• Monitor performance, identify gaps in the customer journey, and propose improvements to increase engagement and lifetime value.

Required profile

• Self‑starter capable of independently prioritising work and managing multiple projects from concept to execution.
• Strong analytical mindset with the ability to measure results and optimise based on data.
• Excellent communication skills to collaborate with product, creative, and analytics teams.

Required skills

• Klaviyo
• Attentive