Marketing Executive

About the role

Exaktera, a global leader in photonics technologies, is looking for a Marketing Executive to support its three product brands – Advanced Illumination, ProPhotonix and Z‑LASER. Reporting to the Senior Marketing Manager, you will implement and optimise digital campaigns, manage social media channels and contribute to both strategic and tactical marketing initiatives.

Key responsibilities

• Design, launch and analyse email marketing campaigns using Pardot.
• Plan and execute social media and blog content to promote product launches, events and brand initiatives.
• Create, curate and publish high‑quality digital content that engages target audiences.
• Monitor key performance metrics (open rates, click‑through rates, engagement) and recommend data‑driven improvements.
• Segment audiences based on demographics, behaviour and engagement data.
• Conduct the company’s Customer Satisfaction Survey, analyse results and present findings.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 2–5 years of B2B marketing experience, preferably in a technical or industrial environment.
• Strong written English communication skills and detail‑oriented work style.
• Ability to work independently and collaboratively across cross‑functional teams.

Required skills

• Pardot (marketing automation)
• Salesforce (CRM)
• WordPress (CMS)
• Google Analytics (web analytics)
• Canva
• Adobe Creative Suite
• Basic photo and video editing tools