Marketing Manager – Brand & Content (SaaS Scale‑Up)

About the role

We are a fast‑growing SaaS scale‑up launching AI‑powered products and need a Marketing Manager to own our brand and content strategy. You will shape how the business is perceived in the market, create compelling storytelling and ensure consistent messaging across all channels.

Key responsibilities

• Define and maintain the company’s overall brand positioning and messaging.
• Develop and execute a long‑term content strategy, producing blogs, case studies, product announcements, customer stories and website copy.
• Support new product launches with targeted marketing campaigns and clear value propositions.
• Collaborate with sales, product and leadership teams to align marketing with business objectives.
• Manage social media content and internal communications.
• Ensure tone, messaging and visual identity are consistent across all touchpoints.
• Monitor content performance and continuously improve engagement and brand awareness.

Required profile

• Proven experience in brand, content or broader marketing roles within a SaaS environment.
• Strong commercial mindset with the ability to translate technical features into customer‑focused narratives.
• Excellent written communication skills and a passion for storytelling.
• Ability to work autonomously and take ownership of a growing brand.

Required skills

• Content creation (blogs, case studies, website copy).
• Brand positioning and messaging.
• Social media management.
• Collaboration with product and sales teams.

What we offer

• Competitive salary €40,000‑€50,000 plus benefits.
• Opportunity to shape a recognised brand in a high‑growth AI SaaS company.
• Dynamic, collaborative on‑site environment in Cork.