Performance Marketing Manager

About the role

DocuSign is seeking an EMEA Performance Marketing Manager to drive pipeline, revenue and brand growth through multi‑channel paid media campaigns across key European markets. You will combine analytical rigor with creative testing, leveraging AI‑driven automation to focus on strategy and cross‑functional collaboration.

Key responsibilities

• Plan, launch and optimise paid media strategies on LinkedIn, YouTube, StackAdapt, Demandbase and Meta Ads.
• Partner with regional marketing teams to localise global demand and brand campaigns, defining audiences, messaging and creative assets.
• Continuously refine campaign setup, budgets, bids and creative elements to improve performance and scale.
• Collaborate with creative, content and campaign orchestration teams to produce ad copy and assets, iterating based on performance data.
• Monitor budgets and pacing across EMEA markets, ensuring alignment with regional priorities.
• Document and improve processes, workflows and checklists for the global Performance Marketing team.
• Work with Marketing Operations, Analytics and other support teams to automate manual steps and enhance data quality.
• Identify AI tools and automation opportunities to remove bottlenecks and increase speed.
• Stay current on paid‑media trends, platform updates and the competitive landscape, sharing insights with the team.
• Assist with implementation and troubleshooting of marketing technologies such as advertising pixels, third‑party tags, audience segments and tracking parameters.

Required profile

• Analytical, proactive and detail‑oriented marketer.
• Proven experience managing multi‑channel paid media campaigns in a B2B environment.
• Strong collaboration skills with regional and cross‑functional teams.
• Comfort with AI‑enabled automation and data‑driven decision making.
• Ability to translate global strategies into localized execution for diverse EMEA markets.

Required skills

• LinkedIn Ads
• YouTube Ads
• Meta (Facebook/Instagram) Ads
• StackAdapt platform
• Demandbase ABM platform
• Advertising pixels and third‑party tags
• Audience segmentation and tracking parameters
• AI automation tools for marketing workflows

What we offer

• Opportunity to work with a market‑leading e‑signature and contract lifecycle management company.
• Access to cutting‑edge AI and automation technologies.
• Collaborative, global team environment focused on innovation.