SEO & AEO Specialist – Generative AI Search Strategist

About the role

As the SEO & AEO Specialist you will own Aiven’s discoverability in the era of generative AI. You will combine traditional search expertise with cutting‑edge AI citation strategies to make Aiven the primary source of truth for both search engines and AI answer platforms.

Key responsibilities

• Develop and execute technical AEO strategies, managing llms.txt and robots.txt to secure AI‑generated citations.
• Lead the traditional SEO roadmap, optimizing site architecture, JavaScript rendering speed, and Core Web Vitals to rank #1 for high‑intent technical queries.
• Implement advanced JSON‑LD and Schema.org markup to build a machine‑readable knowledge graph of Aiven’s products, pricing and benchmarks.
• Use tools such as Ahrefs, SEMrush, Google Search Console and Scrunch to monitor global visibility, measuring Share of Model Voice and AI citation frequency.
• Stay ahead of LLM and search algorithm updates, rapidly adjusting tactics to leverage new AI search features.
• Coordinate boutique SEO/AEO agencies, defining deliverables and integrating their work into the broader marketing engine.

Required profile

• 4+ years of technical search marketing experience, preferably in B2B cloud, data or infrastructure.
• Proven ability to automate SEO tasks with LLMs and Python scripts.
• Hands‑on experience linking organic discovery data to revenue in Salesforce.
• Strong understanding of HTML, CSS and modern web frameworks as they affect search bot crawling.
• Data‑first mindset with the ability to translate visibility metrics into qualified trial sign‑ups and enterprise leads.

Required skills

• Python
• Salesforce
• Ahrefs
• SEMrush
• Google Search Console
• Scrunch
• JSON‑LD
• Schema.org
• HTML
• CSS
• JavaScript