Service Marketing Manager - EMEA
medtronic · Dublin
Job description
About the role
Medtronic's Service business partners with Operating Units and healthcare customers to maximise the performance, reliability and lifecycle value of medical technologies. This role leads the EMEA Service Marketing strategy, working across Operating Units, regional teams and global stakeholders to develop service offerings, drive commercial growth and strengthen market positioning. It combines strategic marketing, commercial planning, sales enablement and customer engagement.
Key responsibilities
- Develop and execute the EMEA Service Marketing strategy aligned with business growth objectives.
- Define and enhance service offerings to support revenue growth, market expansion and customer value.
- Analyse market trends, customer feedback, competitive activity and industry developments to identify commercial opportunities.
- Lead service sales enablement, including training programmes, engagement activities and sales tools.
- Support digital marketing, communications, branding, conferences and customer engagement across the service business.
- Partner with Operating Units, regional teams and global stakeholders to align commercial and marketing priorities.
- Develop business cases, market assessments and strategic recommendations, and monitor performance metrics to recommend improvements.
Required profile
- Experience in strategic marketing, commercial strategy, product marketing or business development.
- Demonstrated success developing and executing regional or multinational marketing strategies.
- Proven ability to influence senior stakeholders and lead cross-functional initiatives.
- Strong use of market insights, customer research and competitive analysis.
- Ability to travel as required within the EMEA region.
Preferred qualifications
- Background in medical technology, healthcare, life sciences or service-based businesses.
- Knowledge of service marketing, aftermarket services or service commercialisation strategies.
- Track record leading sales enablement and commercial training programmes.
- Expertise in digital marketing, customer engagement and brand development.
- Understanding of healthcare market dynamics, service contracts and customer lifecycle management.
What we offer
- A competitive salary and a flexible benefits package.
- Eligibility for the short-term Medtronic Incentive Plan (MIP).
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Published 2 hours ago
Expires 1 month from now
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medtronic
Dublin