Social Media Coordinator

About the role

Lidl is seeking a creative and organised Social Media Coordinator to support its Social Media team. Working closely with the Social Media Manager, you will help bring the Lidl brand to life across all social platforms, creating engaging content and analysing performance to drive results.

Key responsibilities

• Assist the Social Media Manager with daily channel management and content scheduling.
• Create photo and video assets, including filming, editing and appearing on‑camera when required.
• Write copy in Lidl’s tone of voice for campaigns, promotions and evergreen posts.
• Monitor social trends and propose fresh content ideas.
• Develop creative briefs for influencers and brand ambassadors.
• Produce regular performance reports and extract actionable insights.
• Collaborate with internal teams and external agencies to deliver campaigns on time.
• Support community management and assist with campaign administration tasks.

Required profile

• At least one year of experience in social media, digital marketing or content creation.
• Degree in Marketing, Communications or a related field is desirable.
• Passion for creating social‑first content and confidence on camera.
• Strong copywriting ability and adaptability across platforms.
• Interest in analytics and turning data into clear insights.
• Excellent organisational skills and attention to detail.
• Proactive, collaborative communication style.

Required skills

• Google Workspace
• Social media scheduling tools

What we offer

• Competitive and transparent salary system.
• Opportunities for career development within a large retail organisation.