Social Media & Digital Advertising Lead (6 Month Fixed Term)

About the role

PwC Ireland's Clients & Markets team is looking for an experienced Social Media & Digital Advertising Lead to run its social media and digital advertising strategy for a six-month period. The role uses organic and paid social media and digital advertising to extend the reach of priority campaigns, thought leadership, sponsorships and senior leaders, with integrated channels, clear audience strategies and measurable impact.

Key responsibilities

• Social media strategy and channel leadership: integrate social media into campaigns and thought leadership, maintain oversight of the corporate social presence and identify emerging platform trends.
• Digital advertising and paid media: plan and activate paid social and digital campaigns, define audience and targeting strategies, monitor performance and benchmark against competitors and B2B best practice.
• Campaign and thought leadership amplification: advise Campaign and Content colleagues, extend the life of high-performing content and lead activation for sponsorships and flagship platforms.
• Executive profiling: support Partners and senior leaders with their external profile, LinkedIn presence and social-first thought leadership content, including video.
• Measurement: set KPIs, track reach, engagement, traffic and conversion, turn data into insight and report to marketing and senior stakeholders.
• Governance and reputation: ensure compliance with brand, risk and governance requirements, monitor reputational issues and promote good social media practice through training and workshops.
• Collaborate with Content, Campaigns, Brand, Design, Events and external agencies, and deliver social media training across the firm.

Required profile

• Strong experience in social media, digital marketing and paid digital advertising, ideally in a B2B, professional services or similar complex organisation.
• Hands-on experience planning, activating and optimising paid social and digital campaigns.
• Experience using analytics and performance data to improve marketing effectiveness.
• Strong understanding of brand, reputation and risk in corporate social media.
• Excellent stakeholder management, communication and organisational skills, with commercial judgement.

Required skills

• Strong working knowledge of major social platforms, particularly LinkedIn, in a sophisticated B2B buying environment.
• Audience segmentation, targeting and digital campaign optimisation.
• Digital analytics and performance reporting.