Website and Conversion Manager

About the role

The Website & Conversion Manager is accountable for the performance, optimisation, and continuous development of the Flogas and Budget Energy websites. This role drives digital platforms to support customer acquisition, engagement, and conversion, aligning with commercial and marketing objectives.

Key responsibilities

• Own the performance and development of all Flogas and Budget Energy websites, defining and prioritising the roadmap.
• Design and optimise key customer journeys, ensuring clear, intuitive, and mobile‑first experiences.
• Drive conversion‑rate improvements across acquisition, sign‑up, and lead‑generation pathways.
• Act as the marketing owner for product and tariff updates, implementing changes quickly and accurately.
• Define and execute A/B testing initiatives and own the end‑to‑end SEO strategy.
• Monitor website performance metrics, load times, responsiveness, and stability, reporting opportunities for growth.
• Oversee content structure and management within existing CMS platforms, supporting consistency and clarity.
• Manage relationships with external agency and development partners, ensuring delivery meets expectations.

Required profile

• Proven experience managing corporate websites and driving digital optimisation.
• Strong focus on user experience, conversion rate optimisation, and SEO.
• Ability to work collaboratively with Marketing, Digital, Commercial, IT, and agency partners.
• Data‑driven mindset with experience using analytics to inform improvements.

Required skills