Account Development Representative (ADR)

About the role

As an Account Development Representative (ADR) at Tractian, you will drive revenue growth by identifying and qualifying new business opportunities within your assigned market. You will engage prospects through structured outbound and inbound outreach, build early‑stage pipeline, and work closely with Account Executives to move deals forward.

Key responsibilities

• Prospect and generate qualified business opportunities through outbound and inbound activities.
• Research target accounts, contacts, and buying signals to develop a robust pipeline.
• Qualify leads against defined criteria and schedule meetings for Account Executives.
• Use HubSpot CRM to track interactions, manage activity, and maintain accurate pipeline data.
• Collaborate with Account Executives and Sales Engineering to align messaging and handoffs.
• Analyze market segments and outreach performance to improve prospecting effectiveness.
• Participate in industry events and targeted campaigns to create new opportunities.
• Provide regular updates on outreach activity, pipeline contribution, and progress toward targets.

Required profile

• 2+ years of experience in outbound prospecting, sales development, or business development, preferably in B2B software, industrial technology, or SaaS.
• Proven ability to generate qualified pipeline through cold calling, email outreach, and account‑based prospecting.
• Experience working toward clear activity and pipeline targets in a performance‑driven environment.
• Strong communication and relationship‑building skills.

Required skills

• HubSpot CRM