Brand and Content Strategist

About the role

This is a high‑impact, remote‑first position focused on shaping the voice and narrative of a fast‑evolving B2B SaaS brand operating at the intersection of AI visibility, SEO, and digital discovery. You will own the brand’s presence across every channel and work closely with senior marketing stakeholders to define category narratives.

Key responsibilities

• Develop and execute a unified brand and content strategy across social, paid, SEO, case studies, and web channels.
• Create high‑impact LinkedIn and social content that builds thought leadership in the AI visibility and SEO space.
• Own a connected content ecosystem, ensuring all outputs support a cohesive brand narrative.
• Brief, coordinate, and review paid campaign creative assets for LinkedIn and Google in partnership with performance marketing teams.
• Produce compelling case studies and long‑form content that translate customer success into sales‑enabling narratives.
• Guide internal or external SEO contributors to maintain consistency with brand messaging.
• Shape the brand’s visual and verbal identity within design systems, collaborating closely with designers.
• Leverage tools such as Figma and AI‑assisted content platforms to produce and iterate content at scale.

Required profile

• 4‑6 years of experience in brand, content strategy, or marketing, preferably in a B2B SaaS environment.
• Proven ability to build or evolve brand narratives that generate measurable influence and engagement.
• Strong writing skills with a distinctive voice and the ability to produce clear, senior‑level copy.
• Technical curiosity and willingness to learn complex product domains such as AI, SEO, or infrastructure‑related topics.
• Excellent communication, organization, and stakeholder‑management abilities.

Required skills

• Figma
• Canva
• AI‑assisted content platforms
• LinkedIn content creation
• Google Ads campaign coordination
• Design system implementation