Business Analyst - Sales & Marketing Operations

About the role

Fenergo, a Dublin-headquartered provider of AI-powered client lifecycle management for financial institutions, is looking for an experienced Business Analyst to join its Enterprise Transformation Team. The role improves Sales & Marketing operations through process analysis, system configuration and automation, working with Sales & Marketing, analytics and digital transformation teams. It is not a pure admin position: core BA skills are needed to analyse problems, design future-state processes and drive change.

Key responsibilities

• Analyse, map and redesign Sales & Marketing processes using lean principles to improve efficiency.
• Identify and implement process improvement opportunities across systems, workflows and teams.
• Act as business lead on system enhancements and new features in Salesforce, Marketo, Gong and related tools.
• Gather business requirements and turn them into technical specifications for configuration or automation.
• Lead tool rationalisation, identifying overlaps and proposing streamlined, cost-effective solutions.
• Run cross-functional workshops to find pain points and design future-state processes.
• Develop and maintain documentation of systems, processes and standard operating procedures.
• Lead user training, onboarding and change management, and monitor performance and feedback.
• Keep up with trends in sales and marketing systems, process automation and CRM.

Required profile

• Bachelor's degree in Business Information Systems or a related field.
• Experience with CRM and marketing systems such as Marketo, Salesforce and Gong.
• Proven experience leading or contributing to process improvement or transformation initiatives.
• Strong understanding of finance processes and their link to systems.
• Excellent analytical, problem-solving and project management skills.
• Strong communicator able to engage technical and non-technical audiences.
• Lean Six Sigma or other process mapping knowledge is a strong plus.

What we offer

• Health insurance and annual leave plus three company days.
• Work from home set-up allowance and flexible working hours.
• Training through Fenergo University, including certification in Fenergo products.
• Diversity, equality and inclusivity commitment.