Content Marketing Lead

About the role

Remote is seeking a senior Content Marketing Lead to own and shape the stories that define the brand. This principal‑level position will set the editorial standards, craft compelling narratives, and produce high‑impact content that resonates with founders, HR leaders, and finance teams managing global workforces.

Key responsibilities

• Build and maintain a durable content library that includes articles, data stories, interactive tools, guides, and video assets.
• Plan, prioritize, and execute content projects aligned with target personas and customer journeys.
• Define the narrative tone and editorial bar for all Remote publications.
• Translate complex topics such as compliance, FX, worker classification, and global hiring into engaging, shareable content.
• Collaborate with cross‑functional teams to ensure content delivers real value and drives audience trust.

Required profile

• Senior or principal‑level experience in content marketing or editorial leadership.
• Strong strategic judgment to decide what the brand should say.
• Exceptional writing ability with a journalistic mindset—lead with evidence and clear point of view.
• Customer‑obsessed mindset focused on solving real audience pain points.

Required skills

What we offer

• Fully remote work across multiple continents.
• Opportunity to shape the voice of a fast‑growing HR platform.
• Collaborative, asynchronous culture that values innovation and autonomy.