Digital Brand Designer

About the role

We are seeking a Digital Brand Designer to shape the visual identity of leading sports‑betting brands such as Betfair, Sky Bet and Paddy Power. Working within a dedicated Brand Design team, you will create high‑quality visual work that spans product interfaces, campaigns, motion graphics and social media, ensuring each brand remains instantly recognisable and distinct.

Key responsibilities

• Define and evolve clear visual territories for each brand, protecting personality, tone and positioning across all outputs.
• Translate brand strategy into practical design direction, creating guidelines for product designers and ensuring brand consistency in UI and in‑app experiences.
• Collaborate with Product, Content, Commercial and Studio teams to embed brand expression without compromising usability.
• Partner with Design Systems teams to encode brand language into scalable, reusable components.
• Oversee and contribute to high‑impact visual work for product, campaigns and communications, maintaining a high bar for craft, consistency and detail.
• Act as the quality filter for brand alignment across all team outputs.

Required profile

• Portfolio that demonstrates brand systems across digital, campaign, motion and other touchpoints.
• Strong attention to typography, layout, colour and visual composition.
• Experience working cross‑functionally with Brand, Marketing/Commercial and Studio teams.
• Open to feedback and collaborative by nature.

Required skills

• Proficiency in Figma and other collaborative design tools.
• Familiarity with AI‑powered design tools.
• Interest or experience in motion design and animation.