Director of Repeat Revenue

About the role

Holafly is seeking a senior leader to own its global retention and loyalty strategy. Reporting to the Chief Customer Experience Officer, you will be responsible for turning a base of over 10 million travellers into repeat purchasers and brand advocates.

Key responsibilities

• Design and execute a worldwide retention strategy aimed at increasing repeat purchase rates across the entire customer base.
• Build, launch and scale referral and member‑get‑member programmes, defining incentive mechanics, attribution models and continuous optimisation.
• Develop a travel‑focused loyalty programme that goes beyond generic points and creates genuine reasons for customers to choose Holafly repeatedly.
• Use behavioural and transactional data to segment users, identify high‑value cohorts and create hyper‑personalised lifecycle journeys that boost revenue per user.
• Collaborate with Product, Marketing and Data teams to embed a loyalty mindset into every customer touch‑point.

Required profile

• Demonstrated experience designing and scaling loyalty, retention or referral programmes, preferably in the travel or low‑frequency purchase sector.
• Deep understanding of travel consumer psychology and the challenges of episodic buying.
• Proven ability to lead a small team, influence cross‑functional stakeholders and deliver measurable revenue impact.

Required skills