Group Digital Marketing Director

About the role

We are building a centralized digital marketing function for a growing hotel group and need a visionary leader to shape and execute multi‑channel strategies that drive commercial growth.

Key responsibilities

• Design and launch a group‑wide digital marketing organisation, establishing processes from the ground up.
• Act as the primary liaison between corporate leadership, property General Managers and external agency partners.
• Develop and optimise SEO, PPC, paid social, CRM and analytics programmes across multiple hotel brands.
• Monitor performance metrics, revenue impact and ROI, reporting results to senior stakeholders.
• Lead, mentor and grow a central marketing team while overseeing external suppliers.

Required profile

• Minimum 3 years in a senior digital marketing leadership role.
• Proven experience managing digital marketing for multi‑site, multi‑brand or hospitality portfolios.
• Track record of successfully directing external agencies and suppliers.
• Commercially focused with a strong orientation toward revenue generation and ROI.
• Demonstrated ability to mentor and develop team members.

Required skills

• SEO
• PPC
• CRM
• Paid Social
• Analytics

What we offer

• Full autonomy to build and scale a new digital function.
• Opportunity to work with an expanding portfolio of hotel properties.
• Collaboration with a world‑class hospitality leadership team.