Growth Analyst – Mobile Advertising (Ireland)

About the role

Join a global growth team that optimises mobile advertising campaigns through data‑driven strategies, automation and advanced analytics. In this hands‑on position you will manage performance campaigns across multiple industries, develop expertise in programmatic advertising and attribution, and work closely with experienced analysts and cross‑functional teams.

Key responsibilities

• Manage and optimise mobile programmatic advertising campaigns, targeting CPA, ROAS, retention and revenue goals.
• Monitor pacing, budgets and delivery trends, proactively identifying risks and optimisation opportunities.
• Execute audience targeting, publisher management, bidding adjustments, budget allocation and day‑parting across banner, video, native and CTV formats.
• Design and run structured A/B tests on bids, budgets, creatives and geographic markets, documenting results and sharing insights.
• Develop a deep understanding of mobile attribution, postback flows and measurement‑partner integrations.
• Use SQL and analytics tools to extract, analyse and interpret campaign data.
• Support dashboard creation, reporting processes and performance‑analysis workflows.
• Leverage AI tools and large language models to automate analyses and generate performance insights.
• Collaborate with customer‑success, product support and supply teams to resolve challenges and improve outcomes.

Required profile

• 1‑3 years of experience in programmatic advertising, ad buying, ad operations, mobile marketing or a related ad‑tech role.
• Familiarity with mobile measurement platforms such as AppsFlyer, Adjust or Singular.
• Strong analytical mindset with basic SQL knowledge or a demonstrated ability to learn data‑analysis techniques.
• Interest in AI, automation and emerging technologies, especially LLM‑based tools.
• Ability to understand performance metrics, spot trends and translate data into actionable recommendations.

Required skills

• SQL
• Programmatic advertising
• AppsFlyer
• Adjust
• Singular
• AI tools / large language models