Head of Content (Remote)

About the role

We are seeking a Head of Content to shape and expand the personal brand of Viktor Møller and the online presence of VIKST Marketing. This fully remote senior role focuses on strategic content creation, especially on YouTube, to drive business growth.

Key responsibilities

• Own and develop the YouTube strategy, our primary growth channel.
• Scale Viktor Møller’s personal brand and VIKST Marketing’s digital footprint across YouTube, Instagram and other platforms.
• Create video concepts, series, and growth initiatives; write scripts for videos, ads, VSLs and social content.
• Build scalable content systems, hooks, angles, offers and messaging frameworks.
• Collaborate closely with Viktor on positioning, branding and content direction.
• Stay ahead of trends, AI tools, new formats and platform changes.
• Transform content into leads, authority and customers; coordinate with the team on lead magnets, funnels and landing pages.
• Extract internal knowledge and turn it into valuable external content.

Required profile

• Deep passion for marketing, psychology, branding and storytelling.
• Strong love for YouTube and long‑form content.
• Strategic thinker who can design systems and improve processes.
• Creative, proactive, resourceful and able to work autonomously.
• Committed to building a meaningful, long‑term brand.

Required skills

• Fluent English with excellent written communication.
• Content strategy.
• Copywriting.
• Scripting.
• Marketing.
• Branding.
• YouTube platform knowledge.