Link Building Manager

About the role

We are looking for a Link Building Manager to own and scale our off‑page SEO department. This remote leadership position will drive strategy, ensure quality, and build a high‑performing team of freelance link builders for multiple client accounts, including competitive niches such as iGaming.

Key responsibilities

• Lead, structure, and grow a team of freelance link builders, setting monthly targets and quality benchmarks.
• Monitor KPIs, conduct performance reviews, and implement improvement plans.
• Own and continuously improve link‑building strategy, approve high‑value link opportunities, and maintain strict anchor‑text and backlink‑profile health.
• Develop SOPs, refine workflows, and align link acquisition with SEO and content goals.
• Track acquisition performance, analyze data with Ahrefs, SEMrush, and Google Search Console, and report results to leadership.

Required profile

• Minimum 2 years of experience in a link‑building leadership role.
• Strong understanding of backlink strategy, authority metrics, anchor distribution, and risk management.
• Experience managing remote SEO teams and comfortable with time‑tracking tools.
• Excellent written English, analytical mindset, and strong organizational abilities.

Required skills

• Proficiency with Ahrefs, SEMrush, Google Search Console, Screaming Frog, and outreach tools.
• Comfortable using Google Sheets, Airtable, Notion, or similar systems.

What we offer

• Fully remote work environment with flexible, results‑focused hours.
• Paid time off for permanent team members.
• Performance‑based bonuses and professional development opportunities.