Paid Media Specialist – Google, Meta & TikTok

About the role

We are seeking a Google / Meta / TikTok Ads Specialist to design, launch and optimise high‑performing paid campaigns for international brands. Working remotely from Ireland, you will combine analytical insight with creative strategy to drive measurable ROI across multiple advertising platforms.

Key responsibilities

• Plan, launch and continuously optimise campaigns on Google Ads, Meta Ads Manager and TikTok Ads Manager.
• Develop audience‑targeting strategies, including prospecting, remarketing and conversion‑focused segments.
• Monitor performance metrics, conduct A/B tests on creatives, messaging, audiences and landing pages.
• Manage budgets, track spend, and adjust allocations to maximise ROAS and CPA goals.
• Configure conversion tracking (pixels, events, attribution) and ensure accurate measurement.
• Prepare regular performance reports with actionable recommendations.
• Stay up‑to‑date with platform updates, algorithm changes and industry best practices.

Required profile

• Minimum 2 years of hands‑on experience managing paid campaigns for brands, e‑commerce or lead‑generation.
• Proven ability to analyse data, optimise budgets and improve key performance indicators.
• Strong attention to detail and proactive mindset.

Required skills

• Google Ads
• Meta Ads Manager
• TikTok Ads Manager
• Meta Pixel, TikTok Pixel, Google Conversion Tracking
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Looker Studio (preferred)