Paid Social Analyst – Drive Growth with Data‑Driven Campaigns

About the role

We are seeking a Paid Social Analyst to join our fast‑paced team in Ireland. You will lead data‑driven paid social strategies, managing high‑impact campaigns across Meta platforms to help brands achieve ambitious performance goals.

Key responsibilities

• Develop, launch and continuously optimise paid social campaigns on Meta (Facebook, Instagram).
• Create media‑buying strategies that maximise revenue, performance and ROAS.
• Monitor campaign performance, analyse key metrics and identify optimisation opportunities.
• Manage large budgets (up to $1M+ per month) and allocate spend strategically.
• Translate complex performance data into clear insights and recommendations for internal stakeholders.
• Collaborate with creative, strategy and production teams to deliver data‑informed solutions.
• Stay up‑to‑date with paid‑social trends, platform updates and emerging advertising opportunities.

Required profile

• 3+ years of experience in digital advertising, paid social or direct‑response marketing.
• Proven track record managing high‑spend paid social campaigns.
• Strong quantitative reasoning and ability to analyse large data sets.
• Excellent communication skills for presenting insights across teams.

Required skills

• Meta advertising platforms (Facebook Ads Manager, Instagram Ads).
• Campaign optimisation techniques.
• Media buying and budget management.