Personal PR & Branding Executive

About the role

This position supports a high‑profile individual in Ireland by shaping, protecting, and amplifying their public image across media, digital platforms, and public appearances. You will execute a cohesive personal branding strategy, ensuring consistency of voice, narrative, and visual identity. The role combines strategic communications with hands‑on execution in a fast‑paced, high‑visibility environment.

Key responsibilities

• Support the evolution and execution of a personal brand strategy, maintaining consistent messaging, tone, and visual identity.
• Manage media relations, including press kits, media briefs, outreach, and coordination of interviews, features, and speaking engagements.
• Plan, schedule, and publish social media content on platforms such as LinkedIn, Instagram, and X, ensuring engagement and alignment with brand goals.
• Develop and refine written content, including social copy, talking points, articles, and thought‑leadership pieces, with occasional ghostwriting.
• Coordinate logistics and preparation for public events, appearances, panels, and keynotes to ensure strong brand presentation.
• Monitor media coverage, public sentiment, and online presence, identifying reputational risks and supporting crisis communications.
• Collaborate with designers, editors, and external stakeholders to maintain a high‑quality, consistent brand presence across all formats.

Required profile

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• 5+ years of experience in PR, executive communications, personal branding, or media relations, preferably supporting senior executives or high‑profile individuals.
• Exceptional writing, editing, and storytelling abilities with adaptable tone for different platforms and audiences.
• Strong expertise in social media strategy, digital branding, and content distribution across major platforms.
• Proven experience working with media professionals, influencers, agencies, or public‑facing stakeholders.
• High level of professionalism, discretion, and ability to manage confidential and sensitive information.
• Strong project‑management skills with a creative, resource‑ful, and detail‑oriented mindset.

Required skills