Regional Marketing Manager

About the role

This position is based in Ireland and will shape and scale regional marketing across key European markets. You will translate global cybersecurity strategy into locally relevant programs that drive awareness, pipeline and long‑term growth. The role sits at the intersection of field marketing, product marketing, sales and partnerships, requiring both strategic thinking and hands‑on execution.

Key responsibilities

• Own and execute the regional marketing strategy across EMEA, ensuring alignment between global positioning and local market execution.
• Develop and implement strategies for the UKI, Nordics, Benelux and France to drive awareness, engagement and pipeline impact.
• Build and scale integrated field marketing programmes including events, webinars, executive briefings, campaigns and community activations.
• Partner closely with Sales to support pipeline generation, account‑based marketing initiatives and strategic regional opportunities.
• Localise global messaging and positioning to ensure relevance across different markets, cultures and buyer personas.
• Collaborate with Product Marketing to translate technical capabilities into compelling regional narratives and use cases.
• Own regional event strategy, covering conferences, owned events, partner activations and executive roundtables.
• Work with Partners and Alliances teams to design and execute co‑marketing initiatives across key markets.
• Manage regional marketing budgets, agencies, timelines and external vendors.
• Define and track regional success metrics including pipeline contribution, engagement and brand awareness.
• Act as the regional voice internally, bringing market insights, customer feedback and competitive intelligence to global teams.

Required profile

• Proven experience in regional, field or demand‑generation marketing within B2B SaaS, cybersecurity or other technical industries.
• Strong track record of building and scaling multi‑market marketing programmes across Europe.
• Demonstrated ability to work closely with Sales and GTM teams to generate measurable pipeline and revenue impact.
• Capability to own programmes end‑to‑end, from strategy through execution and measurement.
• Excellent communication skills and ability to translate complex technical concepts into compelling narratives.
• Comfortable operating autonomously in ambiguous, fast‑moving environments.

Required skills