Digital Marketing Content Executive

About the role

Spanish Point, a leading Irish tech company, is seeking a Digital Marketing Content Executive to drive audience‑led content across its digital properties. You will create, monitor and optimise content that attracts, engages and converts key B2B audiences for our music‑tech, SaaS and digital transformation solutions.

Key responsibilities

• Develop and publish engaging content for websites, case studies, videos, news articles and social media.
• Collaborate with developers, product specialists and designers to produce technically accurate material.
• Stay current with B2B marketing, social media and technology trends and propose new channels.
• Write, edit and proofread all digital copy, ensuring brand consistency and flawless copy‑checking.
• Tailor content to target audience segments and champion a customer‑focused mindset.
• Coordinate with in‑house designers and external photo/video teams for asset creation.
• Monitor performance, analyse results and optimise content against KPIs such as audience growth, engagement and lead generation.
• Manage social media budget to maximise marketing spend efficiency.

Required profile

• Minimum 3 years of experience in technology‑focused product or service marketing.
• Proven ability to translate complex technical information into clear, audience‑centric content.
• Strong understanding of B2B digital marketing and social media best practices.

Required skills

• Google Analytics
• Semrush (or similar SEO/analytics tools)
• Social media scheduling and measurement tools