Digital Marketing Executive (B2C Retail Content)

About the role

We are seeking a creative Digital Marketing Executive to become the digital voice of a leading Irish retail brand. The role is content‑first and involves travelling across the country to capture authentic stories, product highlights and community initiatives that reinforce the brand’s household reputation.

Key responsibilities

• Produce engaging photography, graphics and short‑form video (Reels/TikToks) showcasing products and store activity.
• Own the end‑to‑end social media content calendar, scheduling and community engagement across all brand channels.
• Travel nationwide to capture on‑the‑road content from staff expertise to local community projects.
• Support national retail promotions and seasonal trading through email marketing and paid social campaigns.
• Collaborate with local store owners and external partners to ensure digital activity aligns with brand identity.

Required profile

• Full Irish driving licence (essential for nationwide travel).
• 2–3 years of experience in digital marketing or social media.
• Experience in a retail or trade environment is a distinct advantage.
• Third‑level qualification in Marketing or a related discipline.

Required skills

• Photography
• Graphic design
• Short‑form video production
• Social media management tools
• Email marketing platforms
• Paid social advertising platforms
• Video editing software

What we offer

• Competitive salary €35k–€40k plus up to 10% performance bonus.
• 8% company pension contribution and life assurance.
• Incremental annual leave plus two additional company days.
• Hybrid working options after successful probation.