Digital Marketing Specialist – Lead B2B Campaigns

About the role

We are seeking a Digital Marketing Specialist to own and drive the full marketing function for a fast‑growing cybersecurity company. You will work closely with sales and senior leadership to shape and execute an integrated B2B strategy that fuels pipeline and revenue growth.

Key responsibilities

• Develop and execute a marketing strategy aligned with pipeline and revenue targets.
• Run and optimise multi‑channel paid campaigns on LinkedIn, Google Ads and Bing.
• Boost inbound growth through website optimisation, landing pages and conversion tracking using WordPress, GTM and GA4.
• Manage email marketing and automation with Mailchimp and HubSpot.
• Partner with sales to improve lead quality, tracking and conversion.
• Plan and deliver webinars and virtual events using Teams, Zoom and Eventbrite.
• Own SEO performance using SEMrush, Ahrefs and Google Search Console.
• Oversee social media planning and performance on LinkedIn and Sprout Social.
• Create and manage content for blogs, campaigns and thought‑leadership pieces.
• Produce visual and video assets with Canva, Adobe Suite and AI tools.
• Analyse performance and report ROI using GA4, Looker Studio and Microsoft Clarity.
• Manage external agencies and freelancers.

Required profile

• 3+ years of B2B marketing experience, preferably SaaS or cybersecurity.
• Proven ability to run end‑to‑end marketing in a standalone or lean team.
• Strong hands‑on experience with paid media, email and website management.
• Solid understanding of analytics, attribution and reporting.
• Experience collaborating closely with sales and using CRM systems such as HubSpot or Capsule.
• Knowledge of SEO tools and organic growth strategies.
• Comfortable using AI tools to enhance productivity and content creation.
• Commercial mindset focused on pipeline and ROI.
• Highly organised, proactive and comfortable owning outcomes.

Required skills

• LinkedIn Ads, Google Ads, Bing Ads
• WordPress, Google Tag Manager, GA4
• Mailchimp, HubSpot
• Microsoft Teams, Zoom, Eventbrite
• SEMrush, Ahrefs, Google Search Console
• Sprout Social, LinkedIn
• Canva, Adobe Suite
• AI content generation tools
• Looker Studio, Microsoft Clarity

What we offer

• Full ownership of the marketing function from strategy to execution.
• Direct access to senior leadership and influence on key decisions.
• Opportunity to work in a fast‑growing global cybersecurity sector.
• Control over budgets and ability to drive meaningful growth.
• Join a scaling Irish company with an expanding international presence.
• On‑site work environment.