GEO Strategist

About the role

Binance is looking for a subject‑matter expert in Generative Engine Optimization (GEO) to own and grow its citation authority across AI‑powered search surfaces such as ChatGPT, Perplexity, Gemini, and Claude. This independent contributor will partner with Content, Tech, and Data teams to turn GEO into a systematic acquisition channel, closing citation gaps against key competitors.

Key responsibilities

• Own Binance’s presence in AI‑generated responses across major LLMs, driving citation authority at scale.
• Build and maintain llms.txt, structured‑data, and knowledge‑graph signals for all page groups, including regional adaptations.
• Define and track GEO as a standalone acquisition channel, creating measurement frameworks for impressions, citations, and referral attribution.
• Translate AI citation gaps into content requirements and embed GEO into cross‑functional workflows from brief to ship.
• Run ongoing LLM prompt testing and citation audits to validate performance and catch regressions.
• Benchmark competitor GEO positioning and convert findings into prioritized gap opportunities.
• Analyze log‑level and query‑level data to identify AI crawler behavior, citation patterns, and content structure gaps.
• Monitor GEO/AI search trends and translate them into actionable frameworks for the wider SEO team.

Required profile

• 5‑6+ years of hands‑on SEO experience, including technical SEO at enterprise scale.
• Deep mechanistic understanding of how LLMs retrieve, weight, and cite web content (RAG architecture, retrieval and ranking signals, citation behavior).
• Proven ability to define and lead a GEO/technical SEO strategy independently.
• Expertise in structured data/schema markup, entity‑based content architecture, and knowledge‑graph signals.
• Fluency in crawl and indexation mechanics, log file analysis, and Python or SQL for large‑scale insights.
• Experience building measurement frameworks and attribution models.

Required skills

• Technical SEO
• Structured Data
• Schema Markup
• Entity‑Based Content Architecture
• Knowledge Graph Signals
• Crawl and Indexation Mechanics
• Log File Analysis
• Python
• SQL

What we offer

• Opportunity to shape AI‑driven search strategy for a global blockchain leader.
• Collaboration with cross‑functional teams in a fast‑moving, innovative environment.
• Access to cutting‑edge AI and data tools.