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Group Marketing & Brand Manager

Gourmet Food Parlour · Dublin

Senior 🇬🇧 English
SEO Paid advertising Email marketing CRM

Job description

About the role

We are seeking an experienced Group Marketing & Brand Manager to lead the marketing strategy for Gourmet Food Parlour across its diverse hospitality portfolio. Reporting directly to the Managing Director, you will drive brand growth, customer engagement and commercial performance for restaurants, catering, retail partnerships and new concepts.

Key responsibilities

  • Develop and execute the annual Group Marketing Strategy and integrated campaigns to boost sales and brand awareness.
  • Manage the marketing budget, maximise ROI and present performance insights to senior leadership.
  • Protect and strengthen the Gourmet Food Parlour brand across all touchpoints, ensuring consistency in digital, in‑store, print and communications.
  • Oversee digital channels including website, SEO, paid advertising, email marketing, CRM and social media, optimizing acquisition and conversion.
  • Support catering sales teams with marketing collateral, lead generation and promotional materials.
  • Maximise value of sports partnerships, manage PR, media opportunities and award submissions.
  • Coordinate external agencies, designers and content creators while collaborating with Operations, Finance, HR, Culinary and Sales.

Required profile

  • 5+ years’ experience in a senior marketing role within hospitality, retail or foodservice.
  • Strategic thinker with a hands‑on approach and a passion for consumer brands.
  • Proven ability to deliver measurable business results and manage cross‑functional teams.

Required skills

  • SEO
  • Paid advertising
  • Email marketing
  • CRM
  • Social media management

Questions fréquentes

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Published 2 months ago

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Gourmet Food Parlour

Dublin