Head of SEO

About the role

GEDU Global is seeking a highly experienced Head of SEO to lead organic growth across its portfolio of education brands. This senior leadership position will define and execute a unified, enterprise‑level SEO strategy that supports multi‑brand, multi‑market objectives, driving student acquisition, brand visibility, and revenue growth.

Key responsibilities

• Define, own, and implement a global SEO strategy aligned with business, marketing, and enrollment goals.
• Establish standardized SEO frameworks, governance, and best practices while allowing brand‑specific flexibility.
• Set, track, and optimize KPIs such as organic traffic, rankings, leads, conversions, and ROI at both brand and group levels.
• Drive AI‑led search optimization, including Google SGE, ChatGPT, and emerging AI content discovery platforms.
• Oversee technical SEO audits, site health, crawlability, indexation, page speed, mobile‑first design, and structured data implementation.
• Lead enterprise‑level keyword research, intent mapping, and on‑page optimization across geographies and audiences.
• Define and manage global link‑building and digital PR strategies to build domain authority and protect brand reputation.

Required profile

• Proven senior SEO leadership experience, preferably within the education sector.
• Deep understanding of AI‑driven search trends and ability to future‑proof organic strategies.
• Strong cross‑functional collaboration skills with global product, IT, content, and marketing teams.
• Track record of delivering measurable organic growth and conversion improvements.

Required skills

• Technical SEO
• AI‑driven search optimization
• Google SGE
• ChatGPT
• CMS platforms
• Structured data implementation