International Marketing Lead, SMB Ads

About the role

OpenAI is building the next generation of advertising for an AI‑powered world and seeks an International Marketing Lead for its SMB Ads business outside the United States. Reporting to the Head of SMB Ads Marketing, you will own international advertiser and revenue targets and lead cross‑functional plans that drive acquisition, activation, retention and growth.

Key responsibilities

• Set country priorities, translate global strategy into regional execution, and bring local insights back to shape global plans.
• Launch locally relevant go‑to‑market programs with regional marketing, sales and partnership leaders across positioning, demand generation, lifecycle, education, offers and conversion.
• Improve the international advertiser experience with Product, Engineering, Data Science and Operations from signup to payments and measurement.
• Align regional sales leaders around shared growth goals, market plans, enablement and coordinated customer engagement.
• Direct investment across markets, aligning budgets, team capacity, agency resources and global capabilities with growth opportunities.
• Lead performance reviews, forecasting and growth initiatives with Sales, Product and Finance, using experimentation and funnel insights.
• Hire, coach and develop the international SMB Ads marketing team, establishing a culture of experimentation, collaboration and accountability.

Required profile

• Significant experience owning international business or growth targets with measurable customer and revenue results in SMB, self‑serve, advertising, SaaS, marketplace or fintech businesses.
• Proven success hiring and scaling marketing teams across countries and leading collaboration among global, regional and local teams.
• Ability to balance global strategy with local customer needs, prioritising investment across markets, segments and programs.
• Strong partnership skills with regional sales, marketing, product, engineering, legal and operations teams.

Required skills

• Familiarity with advertiser platforms such as Google Ads, Meta Ads, TikTok for Business, Amazon Ads, Reddit Ads and Snap Ads.
• Experience translating strategy into execution, launching programs, evaluating results and scaling successful approaches.