Marketing Manager

About the role

We are seeking an experienced, commercially‑driven Marketing Manager to lead our marketing team and accelerate brand growth across Ireland. The role sits within a fast‑paced healthcare business delivering solutions that improve customers’ daily lives.

Key responsibilities

• Develop and implement brand‑management strategies to strengthen the Homecare Medical brand across retail, digital, clinical and trade channels.
• Drive B2C revenue growth through ecommerce and physical store campaigns, increasing footfall and conversion.
• Support B2B and trade marketing initiatives, fostering customer loyalty and collaborating with sales and contract teams.
• Oversee ecommerce performance, guiding SEO, paid advertising, email marketing and social media efforts.
• Monitor industry trends, regulatory changes and competitor activity to identify growth opportunities.
• Manage production of brochures, catalogues and in‑store promotional materials, ensuring alignment across print and digital.
• Lead, mentor and develop a multidisciplinary marketing team, setting KPIs linked to revenue and sales objectives.

Required profile

• Proven track record in a senior marketing or marketing‑leadership role, preferably within healthcare, medical devices or pharmacy.
• Minimum 2‑3 years’ experience managing and developing teams.

Required skills

• Shopify