Marketing Manager

About the role

We are seeking a Marketing Manager to own the end‑to‑end marketing engine that turns campaigns into measurable business growth. Based in Ireland and working in a remote, agile environment, you will have full autonomy to design, test and optimise multi‑channel initiatives that drive pipeline and accelerate the customer journey.

Key responsibilities

• Plan, execute and optimise integrated marketing campaigns across webinars, virtual events, guides and thought‑leadership content.
• Define campaign objectives, align them with pipeline targets and measure contribution to revenue.
• Monitor funnel performance, identify optimisation opportunities and translate data into actionable improvements.
• Partner with subject‑matter experts to develop and scale thought‑leadership programmes.
• Manage timelines, asset coordination, promotion strategies and post‑campaign analysis.
• Build and optimise marketing automation workflows in HubSpot, including landing pages, forms, segmentation and lifecycle automation.
• Create and manage email programmes (promotional, newsletter, transactional) and conduct A/B testing to improve engagement.
• Maintain clean data, consistent processes and effective automation structures.
• Map and optimise buyer journeys, create nurture experiences and remove conversion barriers.
• Support partner marketing, events and co‑marketing initiatives with strategic execution.
• Leverage AI tools to enhance campaign creation, content development, reporting and analysis.

Required profile

• Results‑driven marketing professional with strong experience in campaign management.
• Proven ability to work closely with sales and leadership teams to generate pipeline and influence revenue.

Required skills

• HubSpot
• AI tools
• A/B testing