Performance Marketing Manager – EMEA

About the role

As the EMEA Performance Marketing Manager at Docusign, you will drive pipeline, revenue and brand growth through multi‑channel paid media campaigns across key European markets. You will combine analytical insight with creative testing, leveraging AI‑driven automation to focus on strategy and cross‑functional collaboration.

Key responsibilities

• Plan and activate paid media strategies on LinkedIn, YouTube, StackAdapt, Demandbase, and Meta Ads.
• Partner with regional teams to localise global demand and brand campaigns, defining audiences, messaging, creative assets and landing pages.
• Optimise campaign setup, audiences, creatives, budgets and bids to improve performance and scale.
• Collaborate with creative, content and orchestration teams to develop and iterate ad copy and assets based on performance data.
• Track budgets and pacing across EMEA markets, ensuring alignment with regional priorities.
• Document and continuously improve processes, workflows and checklists for the global Performance Marketing team.
• Work with Marketing Operations and Analytics to automate manual steps, enhance data quality and implement smarter workflows.
• Identify and apply AI tools and automation to remove bottlenecks and increase speed.
• Stay current on paid‑media trends, platform updates and competitive landscape, sharing insights with the wider team.
• Implement and troubleshoot marketing technologies such as advertising pixels, third‑party tags, audience segments and tracking parameters.

Required profile

• Analytical, proactive and detail‑oriented marketer.
• Strong ability to orchestrate cross‑functional efforts and move prospects through the buying process.
• Comfortable using AI and automation to streamline routine tasks.
• Individual contributor reporting to the Sr. Director, Performance Marketing – EMEA.

Required skills

• LinkedIn Ads
• YouTube Ads
• Meta Ads
• StackAdapt
• Demandbase
• Advertising pixels
• Third‑party tags
• Audience segmentation
• Tracking parameters
• AI automation tools