PPC Specialist

About the role

Join an award‑winning digital performance agency as a PPC Specialist within a fast‑growing Paid Media team. Reporting to the Head of Paid Media, you will shape strategy, drive client growth, and balance hands‑on campaign execution with strategic leadership across a portfolio of 60+ clients.

Key responsibilities

• Act as the strategic lead for high‑value accounts, creating long‑term roadmaps and identifying upsell opportunities.
• Lead monthly and quarterly performance reviews, presenting insights and strategic direction to senior stakeholders.
• Design, execute, and optimise PPC campaigns on Google Ads, Microsoft Ads and related platforms.
• Stay ahead of platform developments such as AI bidding, Performance Max and automation.
• Collaborate with SEO, Content and Social teams to deliver integrated omnichannel strategies.
• Oversee advanced reporting using GA4 and Looker Studio, managing bid strategies, forecasting and budget allocation.
• Ensure robust conversion tracking and measurement frameworks aligned with commercial goals.

Required profile

• 2+ years managing PPC campaigns, preferably in an agency environment.
• Proven ability to lead client meetings, manage expectations and grow accounts strategically.
• Excellent communication skills, capable of translating technical data into clear commercial outcomes.

Required skills

• Google Ads
• Microsoft Ads
• Meta Ads (advantageous)
• GA4
• Looker Studio
• Shopify
• SEMrush
• Google Tag Manager