Senior Brand Designer – Brand Foundations

About the role

Payward is looking for a Senior Brand Designer to own and evolve its core brand system across a portfolio of financial‑technology products. You will set the standards that enable product pods to deliver consistent, high‑quality brand experiences.

Key responsibilities

• Develop and maintain brand guidelines, component libraries, templates, and asset collections used daily by product teams.
• Raise brand quality by providing clear tools, guidance, and a higher creative bar without policing.
• Define visual identity standards for emerging surfaces, AI‑generated outputs, motion, and new product categories.
• Collaborate with designers, marketers, and product partners to identify systemic breakdowns and create root‑cause solutions.
• Translate complex crypto‑rail and on‑chain finance concepts into usable brand guidance.
• Lead design reviews with constructive, generative feedback.
• Stay ahead of evolving design tools, including AI, and adapt the brand system accordingly.

Required profile

• Deep experience as a brand designer in agency, in‑house, or both, with a track record of building and evolving brand systems.
• Systems‑thinking mindset, able to spot patterns and solve structural problems.
• Strong visual identity expertise and strategic affinity for upstream brand definition.
• Excellent communication skills, capable of articulating brand rationale to non‑design stakeholders.

Required skills

• Figma

What we offer

• Opportunity to shape the brand foundation of a leading open‑finance platform.
• Collaborative environment with cross‑functional product pods.
• Access to cutting‑edge design tools and AI‑driven workflows.