Senior Brand Manager - Ireland (Maternity Cover)

About the role

Kraft Heinz is offering a 12-month maternity cover position for a Senior Brand Manager within its UK & Ireland business unit, based in Blackrock, Dublin. You will report to the Head of Growth in a high-performing team, with exposure to internal senior stakeholders and external agencies. The role covers the Taste Elevation sauces category, one of the most exciting portfolios within the Heinz brand, and owns the core brand and communication plan from strategy to in-market execution.

Key responsibilities

• Lead the long-term category growth strategy with the Head of Growth to accelerate growth for the Irish business.
• Work with Category Development, Sales, Finance, Consumer Insights, Procurement, Supply Chain and the European zone to meet growth targets.
• Use consumer insights to build brand equity through brand and communication projects across paid, owned and earned media.
• Own the paid media plan and execution with the UK&I Media Marketing Manager, partnering with agencies.
• Drive integrated comms and media campaigns covering Away from Home, Shopper, E-comm and Digital, aligned with the long-term strategy.
• Ensure strong in-market execution and commercial rigour with the Commercial and Category Development team.
• Partner with the UK Brand Manager (Innovation) on strategic innovation projects.

Required profile

• Strong experience in data analytics to understand brand performance drivers, including Nielsen IQ, Kantar, Shopper Intelligence and dunnhumby.
• Proven ability to understand consumer needs, trends and market dynamics.
• Experience managing communication plans from creative to media execution, including creative, PR and media agencies; PR plan delivery is a plus.
• Strong commercial and P&L understanding.
• Excellent communication skills, strategic thinking, project management, and a results-driven, collaborative approach.

What we offer

• Meritocratic, pay-for-performance approach and flexible, hybrid working, including the ability to work from abroad.
• Parental leave benefits, a sponsored nursery scheme and employee discount on Heinz products.
• Private medical cover, digital GP, gym discounts, cycle-to-work scheme and Calm app membership.
• Volunteering days, 25 days annual leave and an inclusive culture supported by business resource groups.