Brand Manager - Luxury Goods

About the role

We are seeking a Brand Manager to lead the marketing agenda for a highly recognisable luxury brand within the Irish market. You will be responsible for building brand desirability through consistent storytelling, creating standout customer experiences, and translating global strategy into local campaigns, activations and partnerships.

Key responsibilities

• Develop the annual Irish brand strategy aligned with global direction.
• Monitor brand tracking, competitor analysis and consumer insight to inform planning.
• Represent marketing as a growth driver in monthly business planning meetings.
• Design and execute omni‑channel, consumer‑centric campaigns and optimise the end‑to‑end customer journey.
• Lead new product launches, brand events and high‑profile sponsorships in Ireland.
• Build and maintain relationships with Irish media and external agencies.
• Collaborate closely with global marketing teams, navigating approval processes efficiently.
• Inspire and advise the local dealer/network marketing teams, ensuring alignment with brand objectives.

Required profile

Required skills

What we offer

• Opportunity to work with a globally recognised luxury brand.
• Collaboration with a strong dealer network and global marketing teams.
• Visibility within the organisation and the market.