Digital Marketing Analyst

About the role

We are partnering with a leading Irish digital and sports marketing agency to find a Digital Marketing Analyst. The role focuses on analytics, tracking and measurement of paid search and paid social campaigns for major sports organisations such as UEFA, FAI and IRFU.

Key responsibilities

• Own GA4 reporting, conversion tracking and overall website analytics.
• Manage tagging and tracking implementation through Google Tag Manager.
• Set up and maintain tracking for paid search and paid social campaigns.
• Analyse campaign and user‑behaviour data to uncover performance insights.
• Build dashboards and performance reports across digital marketing activities.
• Support CRM segmentation, audience tracking and automation workflows.
• Collaborate with paid media, digital marketing and development teams to ensure accurate campaign measurement.

Required profile

• Proven experience in digital analytics, MarTech or performance marketing.
• Strong hands‑on expertise with GA4 and Google Tag Manager.
• Good understanding of attribution models and conversion tracking.
• Experience managing paid media campaigns.
• Exposure to CRM segmentation or automation workflows.

Required skills

• Google Analytics 4 (GA4)
• Google Tag Manager

What we offer

• Opportunity to work on high‑profile sports marketing campaigns.
• Exposure to a dynamic digital marketing environment.
• Collaboration with experienced paid media and development teams.