Digital Marketing Executive & Entertainment Publicist

About the role

We are seeking a dynamic Digital Marketing Executive and Entertainment Publicist to join MCD Productions’ marketing team in Dublin. The role will drive innovative digital campaigns that connect audiences with a diverse portfolio of music, theatre, comedy, family attractions and exhibitions.

Key responsibilities

• Develop and execute social media strategies across TikTok, Instagram, Facebook, X and other platforms to promote shows and artists.
• Create, curate and manage high‑quality video and image content for promotional campaigns, including on‑site event coverage.
• Oversee editorial calendars, schedule posts and ensure alignment with brand and event timelines.
• Manage organic social activity for ticket phases (announce, presale, on‑sale) and coordinate email and website communications.
• Plan, launch and monitor paid social advertising, track spend and reconcile budgets.
• Analyse campaign performance, generate insights and optimise targeting and engagement.
• Draft and distribute media bulletins, pitch stories to journalists and secure coverage in broadcast and print outlets.
• Build and maintain relationships with artists, agents and media partners.

Required profile

• Creative, results‑driven individual with a passion for live entertainment.
• Ability to thrive in a fast‑paced, deadline‑focused environment.
• Strong written and verbal communication skills.
• Collaborative mindset and willingness to work closely with artists, agents and internal teams.

Required skills

• TikTok
• Instagram
• Facebook
• X (formerly Twitter)
• Video content creation
• Image content creation
• Paid social advertising
• Social media analytics