Digital Marketing Specialist – B2B SaaS & Cybersecurity

About the role

We are looking for a Digital Marketing Specialist to own and execute a full‑stack B2B marketing function. You will work closely with sales and senior leadership to drive pipeline and revenue for a fast‑growing cybersecurity company.

Key responsibilities

• Develop and execute a marketing strategy aligned with revenue targets.
• Run and optimise multi‑channel paid campaigns on LinkedIn, Google Ads and Bing.
• Drive inbound growth through website optimisation, landing pages and conversion tracking (WordPress, GTM, GA4).
• Manage email marketing and automation using Mailchimp and HubSpot.
• Partner with sales to improve lead quality, tracking and conversion.
• Plan and deliver webinars and virtual events (Teams, Zoom, Eventbrite).
• Own SEO performance using SEMrush, Ahrefs and Google Search Console.
• Oversee social media planning and performance on LinkedIn and Sprout Social.
• Create and manage content for blogs, campaigns and thought‑leadership pieces.
• Produce visual and video assets with Canva, Adobe Suite and AI tools.
• Analyse performance and report ROI using GA4, Looker Studio and Microsoft Clarity.
• Manage external agencies and freelancers.

Required profile

• 3+ years of B2B marketing experience, preferably SaaS or cybersecurity.
• Proven ability to run end‑to‑end marketing in a standalone or lean team.
• Hands‑on experience across paid media, email and website management.
• Strong understanding of analytics, attribution and reporting.
• Experience working closely with sales and CRM systems such as HubSpot or Capsule.
• Knowledge of SEO tools and organic growth strategies.
• Comfortable using AI tools to enhance productivity and content creation.
• Commercial mindset focused on pipeline and ROI, highly organised and proactive.

Required skills

• LinkedIn Ads
• Google Ads
• Bing Ads
• WordPress
• Google Tag Manager (GTM)
• Google Analytics 4 (GA4)
• Mailchimp
• HubSpot
• Microsoft Teams
• Zoom
• Eventbrite
• SEMrush
• Ahrefs
• Google Search Console
• Sprout Social
• Canva
• Adobe Suite
• AI content tools
• Looker Studio
• Microsoft Clarity

What we offer

• Full ownership of the marketing function from strategy to execution.
• Direct access to senior leadership and influence on key decisions.
• Opportunity to work in a fast‑growing global cybersecurity sector.
• Control over budgets and ability to drive meaningful growth.
• Join a scaling Irish company with an expanding international presence.