E-Commerce Executive

About the role

Weir & Sons is expanding its e‑commerce team and seeks an E‑Commerce Executive to drive the next phase of online growth. You will own SEO strategy, analyse performance data, and optimise the user experience across two websites supporting four retail stores.

Key responsibilities

• Develop and execute on‑page SEO, keyword research, meta data and content improvements.
• Produce regular Google Analytics and GA4 reports, delivering actionable insights on traffic, conversion and sales.
• Run A/B tests, review user journeys and recommend UX/UI enhancements to increase conversion rates.
• Collaborate with marketing on digital campaigns, product launches and promotions.
• Oversee online merchandising, category optimisation and ensure brand consistency with in‑store experience.
• Work with developers or agencies on website updates, bug testing and new feature implementation.
• Provide guidance to team members on e‑commerce best practices.

Required profile

• 2–4 years of experience in e‑commerce or digital marketing.
• Strong knowledge of SEO best practices and analytics tools.
• Confidence in analysing data and producing performance reports.
• Organised, proactive and commercially minded with attention to detail.
• Collaborative team player able to contribute strategically.

Required skills

• SEO
• Google Analytics / GA4
• Google Search Console
• SEMrush
• Lighthouse
• UX testing / A/B testing
• Conversion Rate Optimisation (CRO)
• HTML
• CSS
• Paid search
• Paid social