Marketing Lead - Contract Manufacturing

About the role

The Marketing Lead for Novartis Contract Manufacturing shapes and executes the brand's storytelling, visual identity and content strategy across all platforms. The role bridges creativity and strategy to drive brand awareness, engage audiences and support business growth through impactful messaging and experiences.

Key responsibilities

• Develop and execute integrated brand storytelling and marketing strategies that strengthen the CDMO's market positioning and engage Large Pharma and small-to-mid biotech customers.
• Own the end-to-end content strategy and editorial calendar, aligned with business priorities, solutions, campaigns and capacity planning.
• Lead technical and thought leadership content such as white papers, case studies, articles, blogs, presentations and customer success stories.
• Drive consistent brand messaging and visual identity across digital, print and event materials, and oversee creative assets such as graphics, videos, infographics and brochures.
• Provide strategic leadership for trade shows, conferences, webinars and industry events, including booth messaging and presentations.
• Analyse and optimise content and campaign performance using marketing analytics and KPI dashboards.
• Collaborate with Business Development, Technical Operations, Communications, Commercial teams and external partners.

Required profile

• Bachelor's degree in Marketing, Communications, Business Administration, Life Sciences or a related field; MBA or Master's preferred.
• At least 8 years of progressive B2B marketing experience, preferably in pharma, biotechnology, healthcare, CDMO or contract manufacturing.
• Demonstrated expertise in brand management, content marketing and digital engagement, with strong experience developing technical and scientific content.
• Proven ability to work across global, cross-functional teams and manage multiple priorities in a fast-paced environment.

Required skills

• Proficiency in marketing automation tools, CRM systems, content management platforms and marketing analytics dashboards.
• Strong analytical and performance marketing skills, including measuring lead generation, conversion, SEO and marketing ROI.
• Excellent communication, presentation, stakeholder management and project management skills.

What we offer

• Base salary range of EUR 72,870 to EUR 135,330, with a possible performance-based bonus.
• Insurance plans, retirement plans, wellbeing resources and global recognition programs.
• Flexible and hybrid working options where possible, and at least 14 weeks of paid parental leave.
• Possible company vehicle or car allowance under local policy.