Marketing Operations Specialist

About the role

Vitalograph is looking for a hands‑on Marketing Operations Specialist to join its Marketing Operations Team in Ennis or Limerick. You will be the go‑to expert for HubSpot, ensuring that global campaigns, lead management, and data processes run smoothly and deliver measurable ROI.

Key responsibilities

• Own day‑to‑day execution and optimisation of HubSpot, including campaigns, workflows, and data integrity.
• Build, manage and refine automated customer journeys, lead‑nurturing programmes and segmentation for global marketing and sales initiatives.
• Execute multi‑channel digital campaigns within HubSpot (email, landing pages, forms, advertising integrations) and ensure timely, high‑quality delivery.
• Manage lead lifecycle from capture to sales hand‑over, maintaining accurate routing and alignment with sales teams.
• Create and maintain HubSpot assets such as templates, lists, dashboards and reports.
• Monitor campaign performance, provide insights and recommendations to improve effectiveness and ROI.
• Ensure data quality, compliance and best practices across regulated markets.
• Troubleshoot HubSpot, automation and campaign issues as the first point of contact.
• Continuously improve processes, tools and documentation to support a scalable marketing engine.

Required profile

• 3+ years of experience in Marketing Operations or CRM‑focused marketing, preferably in B2B or regulated industries.
• Highly organised, methodical and able to manage multiple priorities simultaneously.
• Strong analytical mindset with a focus on data‑driven decision making.
• Excellent communication skills and ability to collaborate with regional marketing, sales and external partners.

Required skills

• HubSpot (campaign execution, workflow automation, data management).

What we offer

• Company‑contributed healthcare scheme.
• Educational Assistance Programme.
• Career growth opportunities within a fast‑growing medical‑devices company.