Marketing Operations Specialist

About the role

A leading Irish digital marketing agency is looking for a technically curious and highly organised Marketing Operations Specialist to join its performance marketing team. The role focuses on the technology and data infrastructure that powers successful campaigns across e‑commerce and B2B clients. You will work closely with senior strategists to connect campaign execution, conversion tracking, analytics and CRM systems.

Key responsibilities

• Deploy and maintain Google Tag Manager containers and configure standard and custom events in Google Analytics 4.
• Install, test and verify tracking pixels for Meta, TikTok, Google Ads and use preview/debug tools to ensure accuracy before launch.
• Support e‑commerce tracking implementations on platforms such as Shopify, WooCommerce and custom checkout systems, ensuring correct transaction data flow.
• Develop knowledge of server‑side tagging and Conversion APIs for privacy‑conscious measurement.
• Connect forms, landing pages and lead‑generation tools with CRM platforms like HubSpot and Salesforce, mapping pipelines and attributing lead sources.
• Maintain high data‑quality standards, resolve inconsistencies, and assist with marketing automation and webhook‑based integrations.
• Produce regular performance reports, monitor CPA, ROAS and pipeline value, and support senior team members in campaign optimisation across multiple client accounts.

Required profile

• Minimum two years of experience in digital marketing, marketing operations, web analytics or a marketing agency environment.
• Practical knowledge of Google Analytics 4, with certification completed or willingness to obtain it promptly.
• Strong working knowledge of Microsoft Excel or Google Sheets, including XLOOKUP, INDEX/MATCH and pivot tables.
• Ability to clean, organise and audit marketing or lead‑generation data.

Required skills

• Google Tag Manager
• Google Analytics 4
• Meta, TikTok and Google Ads tracking pixels
• Shopify, WooCommerce (e‑commerce platforms)
• Server‑side tagging and Conversion APIs
• HubSpot, Salesforce (CRM platforms)
• Microsoft Excel, Google Sheets
• XLOOKUP, INDEX/MATCH, pivot tables
• Data cleaning and auditing
• Marketing automation and webhook integrations